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Japan price guide

Prices in Japan in 2026: fair price vs tourist trap

Short answer: on the pricey side, even at local prices. Fair prices sit 35% above the 60-country median, and tourist prices are about 2.5× the fair price.

29 prices checked Apr – Aug 2026 22 verified and 7 estimates How I check

Fair prices at a glance

All 29 prices are also in the free app for iPhone and Android, and they work offline. Get it

One day in Japan: ¥4,975 or ¥11,900

About $32 or $75 a day.

The first number is what locals pay, the second what tourist spots charge for exactly the same day.

Same day, same things: the tourist version costs 2.4× as much.

Restaurant meal alone: ¥4,500, or 38% of the tourist-trap day.

+¥6,925 (about $44) for the same day

What's in the day. Middle of each range
Item Fair (¥) Trap (¥)
Street food meal 750 1,850
Restaurant meal 1,750 4,500
Coffee (espresso) 450 1,150
Water 1.5 L 115 300
Local beer 700 1,750
Public transit ticket 2 rides 510 1,100
Short taxi ride about 1 km 700 1,250
Total 4,975 11,900
  • Sightseeing comes on top: a ticket to a top museum or attraction is ¥1,000 –⁠ ¥2,000 (about $6 –⁠ $13).
  • Accommodation is left out on purpose: it swings too much with the season and the night of the week for one honest number.

Check a price you were quoted

Pick what you are buying, type the price, and see where it lands.

about $6.30

Tourist-trap price

Fair ¥500 – ¥900 Trap ¥1,000 – ¥1,500

¥1,000 is 1.4× the middle of the fair range (¥500 –⁠ ¥900).

Tourists often get charged ¥1,000 –⁠ ¥1,500. From ¥1,000 you are paying the tourist-trap price.

In the app, every expense you log on a trip gets the same check, offline.

Fair vs tourist prices in Japan, item by item

What 29 everyday things should cost, and what tourists often pay instead. Typical for Tokyo, Kyoto, Osaka, Hiroshima, Nara, Sapporo, Hakone, and Nikko.

Show prices in
  • Fair price
  • Tourist-trap price
  • Verified
  • Estimate

Bars run from zero to each item's top tourist-trap price.

Food & drinks 8 prices, up to 3.1×

Restaurant meal: fair is ¥1,000 –⁠ ¥2,500. From ¥3,000 you are on the tourist menu.

  • Water 0.5 L

    Bottled, convenience store

    Verified ·
    Tourist prices are about 2.4× the fair price
    Fair ¥100 – ¥150 ≈ $0.63 – $0.95
    Trap ¥200 – ¥400 ≈ $1.30 – $2.50
  • Coffee (espresso)

    Cafe or street vendor

    Verified ·
    Tourist prices are about 2.6× the fair price
    Fair ¥300 – ¥600 ≈ $1.90 – $3.80
    Trap ¥800 – ¥1,500 ≈ $5.10 – $9.50
  • Local beer

    Draft, at bar or restaurant

    Estimate, reviewed
    Tourist prices are about 2.5× the fair price
    Fair ¥500 – ¥900 ≈ $3.20 – $5.70
    Trap ¥1,000 – ¥2,500 ≈ $6 – $16
  • Restaurant meal

    Tourist area, main course

    Verified ·
    Tourist prices are about 2.6× the fair price
    Fair ¥1,000 – ¥2,500 ≈ $6 – $16
    Trap ¥3,000 – ¥6,000 ≈ $19 – $38
  • Street food meal

    Local market or stand

    Verified ·
    Tourist prices are about 2.5× the fair price
    Fair ¥500 – ¥1,000 ≈ $3.20 – $6.30
    Trap ¥1,200 – ¥2,500 ≈ $8 – $16
  • Cocktail at bar

    Mixed drink, bar

    Verified ·
    Tourist prices are about 2.3× the fair price
    Fair ¥500 – ¥1,500 ≈ $3.20 – $9.50
    Trap ¥1,600 – ¥3,000 ≈ $10 – $19
  • Bottle of wine (restaurant)

    House wine, restaurant

    Estimate, reviewed
    Tourist prices are about 3.1× the fair price
    Fair ¥1,200 – ¥3,000 ≈ $8 – $19
    Trap ¥4,000 – ¥9,000 ≈ $25 – $57
  • Fresh juice

    Cafe or street stall

    Verified ·
    Tourist prices are about 2.6× the fair price
    Fair ¥200 – ¥500 ≈ $1.30 – $3.20
    Trap ¥600 – ¥1,200 ≈ $3.80 – $7.60
Transport 4 prices, up to 3.6×

Airport taxi to the center: fair is ¥7,000 –⁠ ¥25,000. At ¥26,000 or more, walk away.

  • Airport taxi to center

    Standard route

    Verified ·
    Tourist prices are about 2.1× the fair price
    Fair ¥7,000 – ¥25,000 ≈ $44 – $160
    Trap ¥26,000 – ¥40,000 ≈ $165 – $255
  • City taxi 1 km

    Metered or typical fare

    Estimate, reviewed
    Tourist prices are about 1.8× the fair price
    Fair ¥500 – ¥900 ≈ $3.20 – $5.70
    Trap ¥1,000 – ¥1,500 ≈ $6.30 – $9.50
  • Public transit ticket

    Single ride

    Verified ·
    Tourist prices are about 2.2× the fair price
    Fair ¥160 – ¥350 ≈ $1 – $2.20
    Trap ¥400 – ¥700 ≈ $2.50 – $4.40
  • Private transfer (app)

    Grab / Bolt / Uber

    Verified ·
    Tourist prices are about 3.6× the fair price
    Fair ¥2,000 – ¥5,000 ≈ $13 – $32
    Trap ¥7,000 – ¥18,000 ≈ $44 – $115
Souvenirs 3 prices, up to 4.1×

Fridge magnet: fair is ¥300 –⁠ ¥700. Above ¥700 you are paying the souvenir-stall markup.

  • Fridge magnet

    Tourist shop

    Verified ·
    Tourist prices are about 1.9× the fair price
    Fair ¥300 – ¥700 ≈ $1.90 – $4.40
    Trap ¥700 – ¥1,200 ≈ $4.40 – $7.60
  • Printed T-shirt

    Tourist shop

    Verified ·
    Tourist prices are about 2.4× the fair price
    Fair ¥1,500 – ¥3,000 ≈ $10 – $19
    Trap ¥4,000 – ¥7,000 ≈ $25 – $44
  • Local handcraft

    Ceramics, textiles, etc.

    Estimate, reviewed
    Tourist prices are about 4.1× the fair price
    Fair ¥1,500 – ¥7,000 ≈ $10 – $44
    Trap ¥10,000 – ¥25,000 ≈ $63 – $160
Daily essentials 6 prices, up to 3.2×

Tourist SIM: fair is ¥1,650 –⁠ ¥5,000. Above ¥5,000 it is the tourist-kiosk price.

  • Tourist SIM card

    Data package

    Verified ·
    Tourist prices are about 3.2× the fair price
    Fair ¥1,650 – ¥5,000 ≈ $10 – $32
    Trap ¥5,000 – ¥16,500 ≈ $32 – $105
  • Sunscreen SPF50

    Pharmacy or shop

    Verified ·
    Tourist prices are about 2.6× the fair price
    Fair ¥800 – ¥1,500 ≈ $5.10 – $9.50
    Trap ¥2,000 – ¥4,000 ≈ $13 – $25
  • Water 1.5 L

    Supermarket

    Estimate, reviewed
    Tourist prices are about 2.6× the fair price
    Fair ¥80 – ¥150 ≈ $0.51 – $0.95
    Trap ¥200 – ¥400 ≈ $1.30 – $2.50
  • Cigarettes

    Pack of 20

    Estimate, reviewed
    No real tourist markup
    Fair ¥550 – ¥650 ≈ $3.50 – $4.10
    Trap ¥650 – ¥1,000 ≈ $4.10 – $6.30
  • Painkillers (paracetamol)

    Pack of 20 tablets

    Verified ·
    Tourist prices are about 1.7× the fair price
    Fair ¥900 – ¥1,500 ≈ $5.70 – $9.50
    Trap ¥1,600 – ¥2,500 ≈ $10 – $16
  • Mosquito repellent

    Spray or lotion

    Verified ·
    Tourist prices are about 2.5× the fair price
    Fair ¥400 – ¥800 ≈ $2.50 – $5.10
    Trap ¥1,000 – ¥2,000 ≈ $6 – $13
Services 4 prices, up to 6.9×

One-hour massage: fair is ¥4,000 –⁠ ¥8,000. From ¥9,000 you are paying for the address.

  • Men's haircut

    Local barbershop

    Verified ·
    Tourist prices are about 3.1× the fair price
    Fair ¥1,350 – ¥4,500 ≈ $9 – $29
    Trap ¥6,000 – ¥12,000 ≈ $38 – $76
  • Laundry (per kg)

    Laundry service

    Estimate, reviewed
    Tourist prices are about 6.9× the fair price
    Fair ¥300 – ¥1,000 ≈ $1.90 – $6.30
    Trap ¥2,000 – ¥7,000 ≈ $13 – $44
  • Massage (1 hour)

    Standard full-body massage

    Verified ·
    Tourist prices are about 2.0× the fair price
    Fair ¥4,000 – ¥8,000 ≈ $25 – $51
    Trap ¥9,000 – ¥15,000 ≈ $57 – $95
  • Women's haircut

    Basic cut, salon

    Verified ·
    Tourist prices are about 2.4× the fair price
    Fair ¥3,000 – ¥5,000 ≈ $19 – $32
    Trap ¥7,000 – ¥12,000 ≈ $44 – $76
Attractions 4 prices, up to 2.6×

Top museum or attraction: fair is ¥1,000 –⁠ ¥2,000. From ¥2,500, check that you are not buying through a reseller.

  • Top museum / attraction

    Entrance ticket

    Verified ·
    Tourist prices are about 2.2× the fair price
    Fair ¥1,000 – ¥2,000 ≈ $6 – $13
    Trap ¥2,500 – ¥4,000 ≈ $16 – $25
  • Half-day group tour

    Organized excursion

    Verified ·
    Tourist prices are about 2.6× the fair price
    Fair ¥5,000 – ¥12,000 ≈ $32 – $76
    Trap ¥15,000 – ¥30,000 ≈ $95 – $190
  • Full-day group tour

    Organized excursion 6-8h

    Verified ·
    Tourist prices are about 2.5× the fair price
    Fair ¥5,000 – ¥10,000 ≈ $32 – $63
    Trap ¥12,000 – ¥25,000 ≈ $76 – $160
  • Cooking class

    Local cuisine cooking class

    Verified ·
    Tourist prices are about 2.5× the fair price
    Fair ¥4,000 – ¥8,000 ≈ $25 – $51
    Trap ¥10,000 – ¥20,000 ≈ $63 – $125

Converted at 1 USD = 157.8 JPY, the rate on October 3, 2026. Approximate.

Money and tipping in Japan

Currency

Japanese yen (JPY)

  • 1 USD = 157.8 JPY

Rate as of October 3, 2026

Quick converter, JPY to USD

$13

Approximate. Your card or exchange booth adds its own margin.

When a card terminal or ATM offers to charge you in your home currency, choose JPY. The rate it offers is almost always worse.

Tipping in Japan

Tipping is considered rude in Japan, never tip in restaurants, taxis, or hotels. Exceptional service is simply the standard and staff may feel insulted by an offered tip.

Bargaining in Japan

Bargaining is not practiced in Japan, prices in shops, restaurants and markets are fixed. Attempting to negotiate is considered inappropriate and embarrassing.

Fuel prices per liter

  • Gasoline ¥169.90 / liter ≈ $1.10
  • Diesel ¥159.30 / liter ≈ $1

Fuel prices as of

Scams and safety in Japan

What tourists actually run into, from overcharging tricks to local laws. Open any item for the details.

Scam or crime Kabukichō 'Free drink' bar drug-and-rob

In Tokyo's Kabukichō, Roppongi and Shibuya nightlife, English-speaking touts lure solo tourists to 'free drink' bars. Victims wake hours later with 300,000–2,000,000 yen missing from cards; GHB/ketamine is used. Japanese police confirm 250+ foreign cases yearly. Never accept drinks from strangers, use only bars listed in Google Maps with 100+ reviews, and report incidents to the Tokyo Metropolitan Police at 110.

Law Zero-tolerance drug laws and prescription rules

Japan's customs ban many over-the-counter medicines common elsewhere: pseudoephedrine (Sudafed), Vyvanse, codeine, tourists have been jailed at Narita for possession. Any cannabis, even CBD gummies from Canada or Germany, triggers a 5-year prison sentence. Apply for a 'Yakkan Shoumei' import permit via mhlw.go.jp for prescription meds at least 14 days before travel, and carry the original prescription.

Law Photography, tattoos and quiet-train rules

Japanese hot springs (onsen) and many public baths refuse entry to anyone with a visible tattoo, including small ones. Photographing geisha in Kyoto's Gion district brings a 10,000 yen fine (since 2019). Phone calls on shinkansen bullet trains are forbidden; rude tourists are filmed and shamed online. Cover tattoos with patches, never take a photo without asking, and move to the gangway (deki) to make calls.

Nature Earthquake and tsunami preparedness

Japan records 1,500+ earthquakes yearly; the Noto peninsula M7.6 in 2024 killed 500+. Japanese hotels have evacuation cards in English, read them on check-in. Blue/yellow tsunami-evacuation signs point uphill; elevate yourself within 10 minutes of shaking along Pacific coasts. Install the NHK World-Japan app for English alerts, carry 20,000 yen cash (ATMs fail after quakes), and know the nearest 'hinan basho' muster point.

Emergency numbers in Japan

Not sure who you need? Call this one. 110 Police

Japan has no single universal emergency number. Dial 110 for police, 119 for ambulance and fire. Calls are free from any phone, including payphones (red button).

Medical costs

  • Doctor visit Private clinic, general consultation without insurance $35 –⁠ $200 ≈ ¥5,520 –⁠ ¥31,600
  • Hospital night One night in a general ward without insurance $200 –⁠ $600 ≈ ¥31,600 –⁠ ¥94,700
  • Ambulance Emergency transport to hospital Free
  • Dentist Check-up or basic treatment at a private practice $40 –⁠ $250 ≈ ¥6,310 –⁠ ¥39,500

Typical private prices a tourist pays without insurance.

Good to know before you go

Gestures and etiquette 1 note

Tipping & chopstick rules

Never tip in Japan, it's considered rude and implies the person needs charity. Don't blow your nose in public; step away discreetly instead. Never stick chopsticks upright in rice or pass food chopstick-to-chopstick, as both mimic funeral rituals.

Buying souvenirs 1 note

Ceramics, Matcha & kitchen knives

Japanese kitchen knives are world-renowned for their precision, visit specialty shops in Kappabashi (Tokyo) or Sakai (Osaka). Matcha powder and premium loose-leaf tea (sencha, gyokuro) make wonderful gifts. Handmade ceramics vary by region: Arita, Bizen, Mashiko each have distinct styles. Sake, furoshiki wrapping cloths, tenugui towels, and wagashi (traditional sweets) are elegant, packable souvenirs.

Driving and tolls 1 note

Use regional expressway passes

Japan no longer offers a nationwide expressway pass. Instead, regional passes (e.g., Hokkaido, Tohoku, Kyushu) are available for foreign visitors. These require renting an ETC card with your vehicle. ETC lanes allow seamless travel; always slow to 20 km/h at gates. Cash is still accepted at some toll booths, but ETC is recommended for discounts and convenience.

Did you know? 3 notes

  • Japan has approximately 3.9 million vending machines, averaging about one for every 31 people. While the total number has declined from its peak, they remain a vital part of daily life, offering everything from hot and cold beverages to fresh food.
  • Japanese trains are legendary for punctuality. The average delay on the Shinkansen (bullet train) is less than one minute per year.
  • Tipping is not customary in Japan and can even be considered rude. Excellent service is simply the standard.

Cities these prices cover 8 cities

The prices on this page are typical for these cities and the tourist areas around them.

  • Tokyo 東京
  • Kyoto 京都
  • Osaka 大阪
  • Hiroshima 広島
  • Nara 奈良
  • Sapporo 札幌
  • Hakone 箱根
  • Nikko 日光

How Japan compares

The TruePrice Index for Japan, next to the countries people weigh it against and its nearest neighbors, all on one scale. 100 is the median of the 60 countries I track.

  1. Laos 36 Prices about 73% lower than in Japan
  2. Philippines 47 Prices about 65% lower than in Japan
  3. Vietnam 47 Prices about 65% lower than in Japan
  4. Thailand 70 Prices about 48% lower than in Japan
  5. China 95 Prices about 30% lower than in Japan
  6. South Korea 131 About the same as in Japan
  7. Japan 135 This page

Bars show each country's TruePrice Index. The dotted line marks Japan.

Common questions about prices in Japan

Is Japan expensive to visit?

Short answer: on the pricey side, even at local prices. Fair prices sit 35% above the 60-country median, and tourist prices are about 2.5× the fair price. On the TruePrice Index, Japan scores 135, the 17th most expensive of the 60 countries I track.

How much does a day in Japan cost, without flights and hotel?

Roughly ¥4,975 (about $32) a day at fair prices, or ¥11,900 (about $75) at tourist prices. That covers two meals, a coffee, a bottle of water, a beer, two transit rides and a short taxi ride. Sightseeing comes on top (¥1,000 –⁠ ¥2,000 for a top museum or attraction), and accommodation is not included.

Do you tip in Japan, and how much?

Tipping is considered rude in Japan, never tip in restaurants, taxis, or hotels. Exceptional service is simply the standard and staff may feel insulted by an offered tip.

What currency does Japan use?

The Japanese yen (JPY). On October 3, 2026, 1 USD was worth 157.8 JPY. Card terminals and ATMs that offer to charge you in your home currency usually give a worse rate, so pay in JPY.

How much is a meal and a beer in Japan?

A restaurant main course is ¥1,000 –⁠ ¥2,500 (about $6 –⁠ $16) at fair prices, while tourist menus charge ¥3,000 –⁠ ¥6,000. A street food meal runs ¥500 –⁠ ¥1,000. A local beer is ¥500 –⁠ ¥900 (about $3.20 –⁠ $5.70), or ¥1,000 –⁠ ¥2,500 in tourist bars.

How much money should I bring to Japan?

Budget roughly ¥4,975 (about $32) a day for food, drinks and getting around at local prices, or about ¥11,900 (about $75) at tourist prices. Add ¥1,000 –⁠ ¥2,000 for each major sight, plus your accommodation.

What is the emergency number in Japan?

If you are not sure who you need, call 110, the police line. Direct lines: ambulance and fire brigade 119.

Sources and method

Where these numbers come from, and how sure I am about each one.

Prices
29 items: 22 verified and 7 estimates
Checked
to
Exchange rate
1 USD = 157.8 JPY,
Fuel prices
Cities
Tokyo, Kyoto, Osaka, Hiroshima, Nara, Sapporo, Hakone, and Nikko
Page updated

What the labels mean

Verified
Checked against recent local sources.
Estimate
Based on related prices and not yet confirmed.
Rough estimate
Thin data. Treat it as a ballpark.
Fair price
What locals typically pay.
Tourist-trap price
What tourists are commonly charged in tourist areas.
Markup
The middle of the tourist-trap range divided by the middle of the fair range. 3.0× means three times the fair price.
TruePrice Index
Fair prices for all 29 items compared with the median of the 60 countries I track. 100 is the median, 50 means half the median price and 200 twice it.

How to cite

TruePrice Index, October 2026, truepriceapp.com/en/trueprice-index/

Spotted a price that looks off? Email me at contact@truepriceapp.com and I will check it.

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